there, your brand at your company may be struggling with misalignment—and it’s likely impacting growth, trust, and team cohesion. But the good news? There’s incredible opportunity ahead. This is your moment to regroup, clarify, and rebuild a brand with purpose and power.
Here’s what your score reveals.
Brand Foundation.
Your identity is unclear—or not consistently understood. Without a shared RallyPoint, internal and external messages may feel scattered or generic.
Inconsistent
Brand Voice.
Messaging is likely inconsistent, overly product-focused, or lacks emotional depth.
Weak
Audience Alignment.
Your content may not be connecting with the right audience—or speaking their language.
Weak
Visual Consistency.
Disparate visuals or design elements may be weakening your credibility and trust.
Inconsistent
Strategic Cohesion.
Teams may be working in silos, with no central belief or framework guiding decisions.
Mid-performing
Conversion Readiness.
Interest might exist, but confusion or brand disconnect is causing friction at every stage of the journey.
Inconsistent
Strategic next steps.
Start fresh with a unifying belief and a consistent identity.
This is your reset point. Clarify what your brand stands for, align your messaging and design, and rebuild trust—inside and out.
How to do it?
1
Define your RallyPoint.
Use our RallyPoint guide to identify your brand’s belief and why it matters.
2
Align leadership.
Host a short alignment session with your core team to clarify brand priorities and eliminate mixed messaging.
3
Audit your brand experience.
From your website to your hiring materials, identify where brand inconsistency or confusion shows up most.
4
Rebuild your foundation.
Invest in brand strategy work that clearly defines your voice, audience, and visual system.
5
Create a roadmap.
Start with the most urgent fix—whether it’s messaging, design, or internal alignment—and scale from there.
