High-Value Content Checklist: Six tips to create search-friendly, share-worthy content.

Posted by Anya Sleezer << back to blog

Last Updated on September 24, 2024

Creating content your audience wants is one of the most effective marketing techniques there is. Valuable content drives people to your site, positions you as an industry expert, builds trust, and ultimately results in more sales. “Content is king” is a thing for a reason.

“High-value content” refers to the content that people search for on Google. What makes it high value? Your audience finds it valuable enough to:

Engage with it (read, watch, play with, interact)
Share it with their families, friends and colleagues

That’s what high-value content is…now how do you create it? Follow the six tips in our High-Value Content Checklist to create content that is search friendly and share-worthy.

High-Value Content Checklist

KNOW YOUR AUDIENCE
Know your target inside and out. What’s their income, location, age, hobbies, interests, and purchase patterns? Be able to answer the four main types of market segmentation: “who are they?” (demographic); “what do they think?” (psychographic); “where are they?” (geographic); and “how do they act?” (behavioral). Know what makes them tick, what worries them, what inspires them, and even what they eat for breakfast…okay, maybe not that last part, but you should at least be able to tell things like whether or not they’re a vegan. The more you know, the better your content.
MAP YOUR CONTENT
Now that you know your audience, you need to develop your content based on where they are in the buyer’s journey. Take a moment to read up on that if you don’t know it already…

…you back? Great! Let’s take a look at a content marketing matrix.

The matrix shows how different content types develop audience awareness, nurture the lead, and finally compel them to purchase. A well-rounded content plan should include content from each of the four categories: Educate, Entertain, Engage, and Inspire. By casting multiple nets (instead of just one wide net) you catch leads no matter where they are in the buyer’s journey. For example, if you’re sending newsletters to a new subscriber, strategically curate the content over your campaign, starting with entertaining or educational pieces in the awareness stage, then inspiring or convincing content during the purchase stage.
CHOSE TRENDING TOPICS
No, you don’t have to spend all day on TikTok to know what’s cool (especially since whatever you watch won’t be cool in two days). Focus on what actually matters: Your target audience. Pick a topic they care about and that’s related to your product or service. For example, if you sell cars, create a quiz around the topic: “What kind of car is right for me?” Naturally, the answer(s) will be cars you sell. For inspiration on topics your target cares about, ask your customer service team for their list of FAQs, comb through your social media comments, interview current customers, and research your competitors.
BE AUTHENTIC AND REAL
People can tell smell a phony. Are you just trying to make a sale…or do you want to genuinely help them? If your brand is true to itself and consistent, people will embrace, trust and buy from you. For example, if you run a restaurant, consider sharing one of your most popular recipes (provided it’s not super secret). You’ll position yourself as the expert and establish rapport with your target. Think sharing expertise might be risky? Consider what we’re doing with this article. Or you could go in the opposite direction and share a story of dishes that went wrong to show yourself to be honest and relatable. Whatever you do, keep it real.
BECOME A STORYTELLER
We all LOVE a good story. Content that captures, engages and inspires people is worth its weight in gold…and sales. You can easily tell stories through testimonials or case studies. However, there are soooo many other ways to turn your topics into stories. Give your content its own story arc, with a beginning, middle, and an end (spoiler alert: the happy ending is your product). Hire a good copywriter to turn some of the most mundane material into a good, engaging story. Don’t just tell people about your brand; tell a story about it.
BE CONSISTENT
Consistency is key to creating high-value content. Consistency builds relationships, creates trust, and plays a key part in producing high-value content. The more quality content you create, the more it will be seen, shared and valued …and the more likely you’ll build a strong, loyal following with your audience.

Feeling overwhelmed? Don’t worry, we love this stuff and can help. Levo is a Tulsa digital marketing and SEO company, and we’re pros at creating content and content strategies your audience will search for, engage with, and share with others. For digital and content marketing that generates results, level up with Levo!

FAQs

What is High-Value Content?

Content your audience finds valuable enough to 1.) engage with (read, watch, play with, interact); and 2.) share with their families, friends and colleagues.

What purpose does a content strategy serve?

Creating a content strategy and mapping it to the buyer’s journey will help you decide what type of content you’ll create, for who, and why. Taking the time to do this before you begin will not only make your life easier, it will make your efforts more measurable and effective.

How do you produce High-Value Content?

Know your audience inside and out so that you can create content that focuses on them and provides solutions to their problems. Next, decide what type(s) of content you’ll create, for who, and why. Map it on a content matrix and develop a content strategy you can measure. Finally, produce original, quality content consistently.

How can Levo help your business grow?

Unlike specialty agencies that just focus on a single niche, we consider your entire business. We collaborate across departments, segments, companies, and borders. We consider how everything interrelates and ensure it all works together for your greatest results. This gives you the freedom to do what’s best for your company.

Anya Sleezer

Anya Sleezer is the owner of Levo, a full–service marketing agency, focused on helping companies from all industries who are concerned with their marketing results, traffic, branding, advertising, or websites.

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