{"id":1028,"date":"2022-07-12T05:54:17","date_gmt":"2022-07-12T05:54:17","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=1028"},"modified":"2023-06-29T06:53:28","modified_gmt":"2023-06-29T06:53:28","slug":"why-print-marketing-still-matters-and-how-to-make-it-work-for-you","status":"publish","type":"post","link":"https:\/\/www.golevo.com\/blog\/why-print-marketing-still-matters-and-how-to-make-it-work-for-you\/","title":{"rendered":"Why print marketing still matters and how to make it work for you."},"content":{"rendered":"<p><img src=\"https:\/\/www.golevo.com\/blog\/wp-content\/uploads\/images\/why-print-marketing-still-matters-and-how-to-make-it-work-for-you.jpg\" alt=\"Why print marketing still matters and how to make it work for you.\" title=\"Why print marketing still matters and how to make it work for you.\"><\/p>\n<p>To  paraphrase Mark Twain, a master of the printed word: &ldquo;reports of print&rsquo;s demise  have been greatly exagerrated.&rdquo;<\/p>\n<p>Print  used to be the only game in town. Then TV and radio came along (two other media  that people wrongly think don&rsquo;t matter anymore, but that&rsquo;s another story\u2026) Now  digital marketing is all the rage.<\/p>\n<p>So  now, some people may say printing is passe. We respectfully disagree. There&rsquo;s  nothing wrong with &ldquo;old school&rdquo; when old school still works \u2014 and print does.<\/p>\n<p>In  fact, in some cases print may be even <em>more<\/em> effective than digital because digital is so ubiqutous today. But we&rsquo;ll get to  that in a sec.<\/p>\n<p>Print  is a powerful tool for converting your target audience into loyal customers if  you know how to do it right.<\/p>\n<p>Key  word &ldquo;if.&rdquo;<\/p>\n<p>Here  are four proven advantages of print \u2014 and six tips to make print work for your  brand.<\/p>\n<p><strong>Four reasons print marketing still  matters.<\/strong><\/p>\n<ul>\n<li><strong>Allows you tell a story \u2013 <\/strong>Human beings have enjoyed stories  since our ancestors painted deer on cave walls.\u00a0  For thousands of years, print has been the primary way of telling  stories. After so much time, printed stories are natural and intuitive to  people. There&rsquo;s something organic about holding a printed piece in your hand,  whether it&rsquo;s a paperback book or a piece of printed collateral. It&rsquo;s that  tangible, non-disposable quality that creates a powerful tool for telling your  story.<strong><\/strong><\/li>\n<li><strong>Stand out from the (digital) crowd \u2013<\/strong> We&rsquo;re not here to dunk on digital  (we&rsquo;re a digital marketing agency, after all). However, all that digital  marketing means that succeeding at print can make a big difference in catching  your audience&rsquo;s attention. In fact, now may be the perfect time to try print.  After all, if your competition is going one way, there may be value in going  the other way. Are we saying don&rsquo;t do digital? Absolutely not. Just be  thoughtful in what media your target market consumes, and how print and digital  can work together to tell your story (<a href=\"https:\/\/www.golevo.com\/get-started\">we can help<\/a> with this).<\/li>\n<li><strong>Promote special offers \u2013<\/strong> There&rsquo;s a reason everytime you open  your mail it&rsquo;s stuffed with coupons for everything from pizza delivery to  grocery sales; it works! Print remains the pinnacle for promoting time-sensive  special discounts and other offers. Sometimes you may skip an ad while scrolling  on social media, but that same ad can catch your eye as you&rsquo;re sorting through the  mail.<\/li>\n<li><strong>Establish credibility \u2013<\/strong> The great thing about digital ads is  that everybody can do them. That&rsquo;s also the challenging part. But buying ad  space in a newspaper or magazine? Or printing brochures for your customers? Or  mailing direct mail pieces? That&rsquo;s what separates the pretenders from the real  deal. Print establishes your credibility in the marketplace. After all, if one  company is only doing digital, while another does digital <em>and<\/em> has a full-page spread in the Sunday newspaper, which one is  going to look more impressive? Exactly.<\/li>\n<\/ul>\n<p><strong>Six tips to create powerful print  marketing.<\/strong><\/p>\n<p>Now  that we have established that print is important, here are six ways to make  sure your print marketing reaches its full potential.<\/p>\n<ul>\n<li><strong>Find what fits your needs \u2013<\/strong> Consider your <a href=\"https:\/\/www.golevo.com\/blog\/how-to-create-a-marketing-funnel-that-nurtures-leads-and-converts-customers\/\">marketing funnel<\/a>, what stage of the <a href=\"https:\/\/www.golevo.com\/blog\/what-are-the-three-most-critical-stages-of-the-buyers-journey-and-what-content-works-best-for-them\/\">buyer&rsquo;s journey<\/a> your customers are in, and  what types of content work best for each stage. Make sure your print marketing  has a clear purpose, such as driving immediate sales with a direct mail piece  or establishing brand credibility with a newspaper ad. Do what makes sense, so  you don&rsquo;t waste cents.\n<li><strong>Know your audience \u2013<\/strong> Do your research. Know your  audience. Market research allows you to better understand your existing and  potential customers, who they are, and what they are interested in. This will  help drive your print marketing methodology.<\/li>\n<li><strong>Be consistent, cohesive and creative \u2013 <\/strong>You know how weird it would  be to have that uber conservative friend of yours suddenly show up sporting a  pink mohawk? Your print marketing is no different. Your print and digital  marketing <em>should<\/em> <a href=\"https:\/\/www.golevo.com\/blog\/get-inspired-by-these-nine-brand-design-trends-for-2021\/\">keep up with the latest design trends<\/a>, but <em>must<\/em> look like they belong to the same brand. This means they  should share a cohesive look, feel, colors, tone, and messaging. Think we&rsquo;re  just being stuffy creative types? Consider if Walmart started printing ads with  Target&rsquo;s red and white color scheme. Wouldn&rsquo;t work very well, would it?<strong><\/strong><\/li>\n<li><strong>Stay up to date &#8211;<\/strong> You MUST make sure your materials are accurate. May  seem like a no brainer, but you&rsquo;d be surprised. &ldquo;Stop the presses&rdquo; became a  clich\u00e9 for a reason. While it&rsquo;s relatively easy to edit, or even pull, an  inaccurate digital ad, it&rsquo;s much harder (and expensive) to undo the damage of  an inaccurate print piece. Imagine if you sent out a direct mail piece with the  wrong price or a print ad with the wrong phone number. An ounce of prevention  is worth hundreds of dollars worth of cure.<\/li>\n<li><strong>Track your results \u2013<\/strong> Monitor and track your different  marketing materials so you can determine what works best for your business, and  what needs a little TLC. A few ways to measure print results are to conduct  focus groups, surerys and market research. You can also use unique phone  numbers, URLs and\/or codes across print materials to see which piece worked the  best. Did more people call the phone number in your brochure than your print  ad? You have a winner!<\/li>\n<li><strong>Stand out \u2013<\/strong> Your business is trying to do more than just make money,  right? So consider your &ldquo;<a href=\"https:\/\/www.golevo.com\/rallypoint\">Rallying Point<\/a>.&rdquo; What is it that you do that makes  people&rsquo;s lives easier, cheaper, more convenient or enjoyable? Whatever your  &ldquo;thing&rdquo; is, make sure it stands out in your printed materials.<\/li>\n<\/ul>\n<p>We  strive to be the best design  and marketing agency in Tulsa, whether that&rsquo;s with powerful print,  dynamic digital, or best of all \u2014 both!<\/p>\n<p>Ready to give old school a new look? <a href=\"https:\/\/www.golevo.com\/get-started\">Level up your print marketing<\/a> with Levo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To paraphrase Mark Twain, a master of the printed word: &ldquo;reports of print&rsquo;s demise have been greatly exagerrated.&rdquo; Print used to be the only game in town. Then TV and radio came along (two other media that people wrongly think don&rsquo;t matter anymore, but that&rsquo;s another story\u2026) Now digital marketing is all the rage. So&nbsp;&#8230;.&nbsp;<a class=\"read-more\" href=\"https:\/\/www.golevo.com\/blog\/why-print-marketing-still-matters-and-how-to-make-it-work-for-you\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":1029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no"},"categories":[2],"tags":[],"acf":[],"modified_by":"Anya Sleezer","_links":{"self":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/1028"}],"collection":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/comments?post=1028"}],"version-history":[{"count":1,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/1028\/revisions"}],"predecessor-version":[{"id":1030,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/1028\/revisions\/1030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/media\/1029"}],"wp:attachment":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/media?parent=1028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/categories?post=1028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/tags?post=1028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}