{"id":562,"date":"2020-01-16T12:34:47","date_gmt":"2020-01-16T12:34:47","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=562"},"modified":"2022-07-29T07:17:02","modified_gmt":"2022-07-29T07:17:02","slug":"six-simple-steps-to-make-your-seo-stand-out","status":"publish","type":"post","link":"https:\/\/www.golevo.com\/blog\/six-simple-steps-to-make-your-seo-stand-out\/","title":{"rendered":"Six simple steps to make your SEO stand out."},"content":{"rendered":"

\"Six<\/p>\n

SEO is imperative for all<\/em> businesses \u2014 whatever their size, scope or strategy.<\/p>\n

“But I’m a local retailer\u2026” you may be thinking. “Do I really need SEO?”<\/p>\n

Yes, 100%. SEO is not only important for local retailers. It’s essential<\/em>.<\/p>\n

You’re not only competing with the mom and pop down the road, you’re also competing with global superstores like Walmart and online mega-retailers like Amazon. These brands have the brand equity and ad spend to buy a small country. Unless you’ve just won the lottery and want to spend it on advertising, the most cost-effective way to compete is SEO.<\/p>\n

While foot-traffic and word-of-mouth are excellent resources, you can’t rely exclusively on them in our digital-first world. When someone searches for a retailer in your category in your town, you need<\/em> to be on the first page.<\/p>\n

Ready to shine on search? Here are six simple steps to boost your rankings, generate sales, and increase web traffic through SEO!<\/p>\n

\"Format<\/p>\n

1.) Format your website content for search engines<\/strong><\/p>\n

When it comes to performing well on search, nothing is more important than your website’s content. It’s not enough to say what<\/em> you do; you have to solve customer’s challenges. A smart way to do this is by targeting featured snippets.<\/p>\n

What’s a featured snippet? Featured snippets (a.k.a. SERP features) appear at the top of Google’s search results page and answer a user’s question without them leaving the page. Featured snippets attract a lot <\/em>of organic traffic since they are highly visible and appear before numbered results.<\/p>\n

Digital marketers work around the clock to claim these positions. How can a local retailer compete? You can’t be bigger, so you have to be better. Optimize your content around the questions potential customers are already asking. Customers will support you for it \u2014 and Google will reward you for it.<\/p>\n

\"Optimize<\/p>\n

2.) Optimize your meta title and meta description<\/strong><\/p>\n

Your page title is the first thing your readers notice, so it has to be awesome. For instance, you probably clicked on this article because the meta title (“Six simple steps to make your SEO stand out”) spoke to you. With a page title, you have very few words \u2014 less than 60 characters \u2014 so you have to make them impactful.<\/p>\n

Here are a few tips to remember:<\/p>\n