{"id":7,"date":"2018-07-20T07:32:35","date_gmt":"2018-07-20T07:32:35","guid":{"rendered":"https:\/\/www.golevo.com\/blog?p=7"},"modified":"2024-06-04T11:53:42","modified_gmt":"2024-06-04T11:53:42","slug":"web-design-trends","status":"publish","type":"post","link":"https:\/\/www.golevo.com\/blog\/web-design-trends\/","title":{"rendered":"Top website trends all marketers need to know"},"content":{"rendered":"

Trends that increase traffic and improve ROI<\/em><\/strong><\/p>\n

As marketing directors, CMOs, art directors and marketing professionals, we all know how important it is to stay up to date with the latest technology and trends in today\u2019s fast-paced world. If you\u2019re like us, it\u2019s hard to keep up and easy to feel overwhelmed. So, we\u2019ve taken the liberty of gathering today\u2019s top web\u2013design trends with tips on how to easily implement them in your organization, so you can generate more traffic, improve your ROI, and stay ahead of your competition.<\/p>\n

1. Illustrations take Center Stage <\/strong><\/p>\n

\"illustrations-web-design-trends\"<\/p>\n

If you want to bring your company\u2019s ideas and products to life, consider using illustrations like the Leeds Building Society<\/a>. The old adage remains true: a picture is worth a thousand words. Illustrations can explain a complicated product or technology in just a quick glance. They are interesting, informative and engaging and the best storytellers and brands are using them. Today\u2019s illustrations can even be animated or interactive, adding an additional layer of engagement to your site. But like all good things, illustrations should be used sparingly.<\/p>\n

Tip:<\/strong> Direct your web\u2013design team to include illustrations where appropriate to achieve maximum impact.<\/p>\n

2. Colors Get Bolder<\/strong><\/p>\n

\"Colors<\/p>\n

Just a few years ago, we had to worry about web-safe colors. Today, thanks to advancements in screen technology which can display hundreds of millions of color variations, businesses can use bolder, more vibrant colors than ever before. Just take a look at Stripe<\/a>. Bold and beautiful colors make their site engaging, thanks to advancements in screen technology which can display hundreds of millions of color variations, businesses can use bolder, more vibrant colors than ever before.<\/p>\n

Tip:<\/strong> Encourage your web design team to experiment with colors within your brand palette and run A\/B split tests to see which ones increase visitor engagement and conversions the most.<\/p>\n

3. Typography Brings Drama<\/strong><\/p>\n

\"Typography<\/p>\n

Typography, or the style and appearance of text, is all communicating important information. Right now, the trend is \u201cthe bigger, the better.\u201d It\u2019s all about creating drama and enhancing the user\u2019s experience, like this example from Future Generation<\/a>. With screen resolutions getting sharper, we predict it\u2019s going to remain a trend in the future. Companies are also breaking away from traditional web-safe fonts like Calibri and Arial. However, make sure your web designers don\u2019t use typography that\u2019s too difficult to read, as this can result in higher bounce rates and a drop in sales.<\/p>\n

Tip:<\/strong> Request that your web\u2013design team try large, readable, non-traditional fonts to help catch visitors\u2019 eyes and establish a hierarchy on the page.<\/p>\n

4. Asymmetry Draws Eyes<\/strong><\/p>\n

\"Asymmetry<\/p>\n

Many companies like The Enterprise Foundation<\/a> are also experimenting with asymmetry in their website designs, pushing the boundaries and taking creativity to a new level. Why? This tends to catch people off guard and draws their eyes. The asymmetrical design is a great way to guide users to what\u2019s most important on the page, increasing your engagement and click-through rates.<\/p>\n

Tip:<\/strong> Ask your web designers to step out of their symmetrical box, literally, and try something new and asymmetrical. Then, use heat maps to track visitors\u2019 engagement to see how well this design technique guided them through your site.<\/p>\n

5. Infographics Tell Compelling Stories<\/strong><\/p>\n

\"Infographics<\/a><\/p>\n

Click to view compete Infographic from Source.<\/em><\/p>\n

Some of the best website graphics use data to tell a story using simple and\/or interactive infographics, like this one from one of our clients, Fox Cleaners<\/a>. The most memorable and powerful infographics tell a simple story with an ending that matters to your customer. For example, one infographic by Bill Gates shows we don\u2019t need to be afraid of sharks because even though 10 people have been killed by them, 2,500 people have been killed by roundworms. Another example is an infographic that shows crime in a city. When you click on the interactive map, you can discover the exact offenses committed on a block. These kinds of engaging infographics turn otherwise meaningless data into valuable information that people can use to make decisions.<\/p>\n

Tip:<\/strong> Remind your design team to create infographics that tell simple, clear stories about how your products or services make their lives better.<\/p>\n

6. Videos Communicate Complex Ideas<\/strong><\/p>\n

It\u2019s a well-known fact that the mind understands complex information better through visuals than text. That\u2019s why videos with simple, visual explanations are one marketers\u2019 most powerful tools and why more and more marketers are incorporating them into their websites, FAQ\u2013 and customer\u2013support pages.<\/p>\n

Take Asana \u2019s demo and product tour video<\/a> for example. It tells a complicated story quickly and easily and helps convert more visitors to sign up.<\/p>\n