{"id":819,"date":"2021-09-06T05:02:15","date_gmt":"2021-09-06T05:02:15","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=819"},"modified":"2022-10-11T12:44:59","modified_gmt":"2022-10-11T12:44:59","slug":"how-to-use-website-blogs-to-rank-1","status":"publish","type":"post","link":"https:\/\/www.golevo.com\/blog\/how-to-use-website-blogs-to-rank-1\/","title":{"rendered":"How to use website blogs to Rank #1."},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-539\" src=\"https:\/\/www.golevo.com\/blog\/wp-content\/uploads\/images\/how-to-use-website-blogs-to-rank-1.jpg\" alt=\"How to use website blogs to Rank #1.\" title=\"How to use website blogs to Rank #1.\" width=\"840\" height=\"221\"><\/p>\n<p>Content is king. You might have heard  that before. For all the constant changes in marketing, content marketing  remains, well, king. Providing <strong>valuable content is  non-negotiable<\/strong> for  building trust, community, and authority, whether you&rsquo;re a startup or  international powerhouse (or, y&rsquo;know, one of the millions of medium-sized  businesses that fall in between).<\/p>\n<p>According to Hubspot, content marketing  is the best way to &ldquo;<em>attract  prospects and customers to your website<\/em>&nbsp;&rdquo; organically. Your  audience agrees: <em>70% of users prefer to learn  about your products and services through&nbsp;<\/em><em><a href=\"https:\/\/shanebarker.com\/blog\/content-marketing-platforms\/?_ga=2.91758943.492292482.1625893641-1589300120.1625893641\" target=\"_blank\" rel=\"noopener\"><em>content <\/em><em>they<\/em><em> seek out<\/em><\/a><\/em><em>, not with ads that  are served to them.&nbsp;<\/em><\/p>\n<p style=\"text-align: center; margin-top: 20px; padding-bottom: 0px;\"><img loading=\"lazy\" class=\"alignnone\" style=\"margin-bottom: 0px;\" src=\"https:\/\/www.golevo.com\/blog\/wp-content\/uploads\/images\/how-to-use-website-blogs-to-rank-11.jpg\" alt=\"How to use website blogs to Rank #1.\" title=\"How to use website blogs to Rank #1.\" width=\"1000\" height=\"4356\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.statista.com\/statistics\/331866\/content-marketing-budget-change-north-america\/?_ga=2.249531842.492292482.1625893641-1589300120.1625893641\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>And the best piece of content marketing?<\/p>\n<p><em>Drumroll  please\u2026<\/em><\/p>\n<p>Website blogs!<\/p>\n<p>Surprised? Disappointed? Expecting  something newer, cooler, sexier?<\/p>\n<p>There&rsquo;s a time and place for &ldquo;the next  big thing,&rdquo; especially for nimble brands. But for a tried-and-true content  marketing method that works best for just about everyone? Website blogs are  hard to beat.<\/p>\n<p>Blog  posts are by far the best way to <strong>improve conversion rates, boost  business ROI,<\/strong> and  create <strong>long-lasting benefits on search engine  rankings<\/strong>. We&rsquo;ll focus on that last benefit: &ldquo;Create <strong>long-lasting benefits on search engine rankings.&rdquo; We can&rsquo;t promise you&rsquo;ll  rank #1 (though it did make a catchy headline, right?), though we can say  quality blog content is critical to a good ranking.<\/strong><\/p>\n<ul>\n<li>More than 60% of  United States online customers decided to make a purchase after reading  recommendations in a blog. Source: <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/#:~:text=6.,no%20other%20method%20can%20match.\">Content  Marketing Institute<\/a><\/li>\n<li>Video content can  help create higher Return On Investment and greatly increase conversions. That&rsquo;s  according to 72% of companies that took part in a survey. Source: CrazzyEgg<\/li>\n<li>Average site  conversion rates are roughly 6 times higher than with any other digital  marketing strategies. Source: ABG Essentials<\/li>\n<li>Average site conversion  rates can be doubled with content marketing efforts. Source: Hubspot<\/li>\n<li>About 74% of  companies that took part in a survey felt that content marketing boosted their  marketing leads in both quality and quantity. Source: Curata<\/li>\n<\/ul>\n<p><strong>So how do you level up your blog content into a turbocharged,  lead-generating machine? By following these six steps.<\/strong><\/p>\n<p style=\"text-align: center; margin-top: 20px;\"><img loading=\"lazy\" class=\"alignnone\" style=\"margin-bottom: 20px;\" src=\"https:\/\/www.golevo.com\/blog\/wp-content\/uploads\/images\/how-to-use-website-blogs-to-rank-12.jpg\" alt=\"How to use website blogs to Rank #1.\" title=\"How to use website blogs to Rank #1.\" width=\"1000\" height=\"4356\"><\/p>\n<ol class=\"box-col\">\n<li><strong>Be Relevant: <\/strong>Blog content must  provide value. You do that by recognizing customer pain points and providing  helpful solutions. Be relevant. Be real. Don&rsquo;t assume &ldquo;Product XYZ&rdquo; or &ldquo;Service  ABC&rdquo; is great and everyone will understand that. Give your audience a reason.  What problem are you solving? What opportunity are you providing? <\/li>\n<li><strong>Quality &gt;  Quantity: <\/strong> &ldquo;I love wading through a bazillion brand emails everyday,&rdquo;  said no customer ever. Don&rsquo;t make clingy content. Space your stuff out. Your  customers will appreciate it when you slowly roll out valuable, relevant  content. Valuable content takes time, so allow it, instead of publishing  something no one will read.<\/li>\n<li><strong>Seamless  Signups: <\/strong> Does your target audience enjoy your content? Nice, that&rsquo;s  the tough part (and why you should contact us to help you with it). Now that  you have brand fans, make it easy for them to subscribe to your new content.  Making your email signup process as seamless as possible benefits your  audience, and you. <\/li>\n<li><strong>Master the  Art of Linking: <\/strong>Want to know why Wikipedia always  ranks high for just about everything? Linking. You don&rsquo;t have to be the next  Wikipedia (though that&rsquo;d be awesome if you were), but leveraging the power of  linking keeps readers engaged on your website. Here are tips:\n<ol class=\"box-col1\" type=\"a\">\n<li>Internal linking: Use keywords and link them to relevant blogs  on your website that explain the topic in more depth. This keeps readers with  you.<\/li>\n<li>External linking: Refer users to outside blogs\/sites to increase  your brand&rsquo;s credibility. It shows users (and search engines) your priority is  providing value.&nbsp;If you&rsquo;re using external links, make sure you link to a credible  website. It helps your website receive quality backlinks, which improves your  website domain authority.<\/li>\n<\/ol>\n<\/li>\n<li><strong>Check  Tonality: <\/strong> Your blog&rsquo;s voice and tone depends on your audience. However,  most businesses today don&rsquo;t want to talk &ldquo;like a business.&rdquo; They want to keep  their tone conversational and personalized. But there is a balance. Be  approachable, not ambivalent. Be friendly, not flippant. Don&rsquo;t sound stuffy and  uptight, but don&rsquo;t sound like a &ldquo;Try Hard&rdquo; either. <\/li>\n<li><strong>Repurpose  Blogs: <\/strong> Think of ways your blog can be repurposed. Graphics on  Instagram, Facebook, LinkedIn, and Twitter. Videos published on YouTube, IGTV,  and Vimeo. Summaries that can be emailed to subscribers. Not only do these  drive users to your site, they keeps your platforms fresh and active. And all without  investing any extra effort towards producing different content.<\/li>\n<ol>\n<p><strong>What about video?<\/strong><\/p>\n<p>While blogs are still the big dog in the  content yard, video is the scrappy Chihuahua that can&rsquo;t be ignored. Video content  experienced an upsurge from 2017 to 2019, and continues to grow. Video is here  to stay, but it can take a lot of resources to do it right. Not as much as you  might think, but still more than a blog. If you believe you have the resources  to create and sustain quality video content, go for it. Video could be a blockbuster  for your business.<\/p>\n<p>Ready to use blog content, or any  content, to boost your business like never before? Contact us for a free  consultation and level up with Levo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content is king. You might have heard that before. For all the constant changes in marketing, content marketing remains, well, king. Providing valuable content is non-negotiable for building trust, community, and authority, whether you&rsquo;re a startup or international powerhouse (or, y&rsquo;know, one of the millions of medium-sized businesses that fall in between). According to Hubspot,&nbsp;&#8230;.&nbsp;<a class=\"read-more\" href=\"https:\/\/www.golevo.com\/blog\/how-to-use-website-blogs-to-rank-1\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no"},"categories":[5,3],"tags":[],"acf":[],"modified_by":"Anya Sleezer","_links":{"self":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/819"}],"collection":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/comments?post=819"}],"version-history":[{"count":10,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions"}],"predecessor-version":[{"id":1022,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions\/1022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/media\/820"}],"wp:attachment":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/categories?post=819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/tags?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}