![\"How](\"https:\/\/www.golevo.com\/blog\/wp-content\/uploads\/images\/how-to-create-a-marketing-funnel-that-nurtures-leads-and-converts-customers.jpg\" "\\"How")
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In the marketing industry, we love using visuals. One of the most famous and enduring is the Marketing Funnel. The Marketing Funnel charts the prospect\u2019s journey from finding about your product\/service (Awareness) to purchasing it (Make The Sale).<\/p>\n
We know what you\u2019re thinking: \u201cThat seems awfully simple.\u201d Exactly. That\u2019s the point. Marketing can get pretty complex at a granular and tactical level (that\u2019s why you should talk to us<\/a>), so the big-picture strategy should be simple. A funnel is a valuable way to describe a complex process from start to finish in a visual way.<\/p>\n But just because the Marketing Funnel is simple, doesn\u2019t mean creating a good one is easy. And by \u201cgood one,\u201d we mean a Marketing Funnel that does what it\u2019s meant to do \u2014 nurture leads and convert customers.<\/p>\n Don\u2019t worry, that\u2019s where we come in.<\/p>\n Before we begin.<\/strong><\/p>\n We\u2019re going to include tactical ideas along each stage of the Marketing Funnel, but as a full-service marketing firm, we believe strategy and tactics should work together along any (or all) stages of the funnel. Don\u2019t feel like you need to be bound by our tactical recommendations; marketing is about experimenting and exploring possibilities to see what works for you.<\/p>\n Whatever tactics you try (or don\u2019t try) the key is being intentional. Identify where people are in the funnel, and where they could fall out. Figure out how to keep them engaged along the way and nurture them until they buy \u2014 and even afterwards.<\/p>\n Okay, now let\u2019s begin\u2026<\/p>\n …Actually, one other thing.<\/p>\n What are MQLs and SQLs?<\/strong><\/p>\n Lots of marketers use the phrase \u201ccustomer journey,\u201d but technically they\u2019re not a \u201ccustomer\u201d until they make a purchase. Through most of the Marketing Funnel, you\u2019re engaging with Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)<\/p>\n A MQL is a person who has shown enough interest that the marketing team thinks they are worth marketing to. A SQL is when the MQL has gone through enough stages that the marketing team thinks they\u2019re probably going to buy.<\/p>\n A MQL is the nibble on your fishing line; a SQL is the fish you\u2019ve hooked; a customer is the bass you landed on your boat. Getting from line to boat (or from Awareness to Purchase) is what the Marketing Funnel is for.<\/p>\n Okay, now we\u2019ll get started (for real this time).<\/p>\n How To Create A Marketing Funnel That Nurtures Leads and Converts Customers.<\/strong><\/p>\n Stage 1 \u2013 Awareness<\/strong><\/p>\n This is also known as the \u201cNeed Recognition\u201d stage, because it\u2019s not enough that customers know about your product or service; they have to need it. It\u2019s much more efficient, not to mention budget friendly, to attract and convert customers you already know need your product, instead of trying to create the need from scratch.<\/p>\n So your goal isn’t to brag about your product or service yet; that comes later. It\u2019s to get the potential customer\u2019s attention and begin to establish yourself as the solution to their need.<\/p>\n Smart tactics for this stage: <\/strong>SEO, Direct Mail, Targeted E-Blasts, PPC Google Ads, Radio, Event Sponsorship<\/p>\n Stage 2 \u2013 Interest<\/strong><\/p>\n Okay, you\u2019ve got your potential customer\u2019s (who is now a MQL) attention…what do you do with it?<\/p>\n Easy. You reward it.<\/p>\n They came to you for a reason. Be the reason.<\/p>\n If they clicked a Google or social ad for more information, lead them to a landing page that provides it. If they opened your E-blast, send them an E-book or sign them up for your newsletter. If they watched a video, have them subscribe so they can see the next one (or 100).<\/p>\n Again, you don\u2019t have to make the sale at this stage. This is about establishing trust. That said, you still want to give them a clear call-to-action to advance to the next stage: Book A Call, Schedule A Demo, Speak To A Rep, etc.<\/p>\n After advancing through this stage, your MQL is now a SQL.<\/p>\n Smart tactics for this stage: <\/strong>Landing Pages, White Papers, E-Books, Newsletters<\/p>\n Stage 3 \u2013 Evaluation<\/strong><\/p>\n Hate to be the ones to break it to you, but your prospects are probably \u201cdating\u201d more than one brand before making a decision. Or they\u2019re \u201cstaying single,\u201d and not buying from you or your competitors.<\/p>\n Point being? While some SQLs will want to go steady after Stage 2, most will go into Stage 3 \u2014 Evaluation. It\u2019s just like it sounds; they\u2019re evaluating you against the possible alternatives. And remember, doing nothing is an alternative too.<\/p>\n Most of the tactics here are the same as Stage 2, as your goal isn\u2019t making the sale, but establishing trust. However, since your SQL is evaluating you, establishing why you\u2019re the better choice than your competition is a great theme for your content. You don\u2019t have to pick a fight with your competitors (nobody likes a bully), but make your case: Why should the SQL go with you instead of going with somebody else, or going with nobody?<\/p>\n Once again, conclude with call-to-action to advance to the next stage.<\/p>\n Smart tactics for this stage: <\/strong>Webinars, Videos, Newsletters, Brochures, Trials, Demonstrations<\/p>\n Stage 4 \u2013 Make The Sale<\/strong><\/p>\n Congratulations. They like you, they really like you. You\u2019ve done your job over Stage 1 \u2013 3, and now your SQL is ready to become a customer. Now what?<\/p>\n Well, you don\u2019t say \u201cIt\u2019s 5 o\u2019clock somewhere\u201d and call it a day. Your customer wants to buy, but you still have to make the sale.<\/p>\n The two most important things to remember here are:<\/p>\n These two things are especially important if you\u2019re selling a high-priced item, like a car. Remember, even if you make the sale, your now-customer\u2019s purchasing experience will help determine whether they stay loyal to you, or are a one-and-done.<\/p>\n So it\u2019s always a good idea to say \u201cthank you,\u201d and to routinely follow up with your customer to make sure they\u2019re still enjoying the product.<\/p>\n Smart tactics for this stage: <\/strong>Landing Page, E-Blast, Followups, Review Requests<\/p>\n So there\u2019s how to make a Marketing Funnel that nurtures leads and converts customers. To make it easier on you, we\u2019ve included a printable Marketing Funnel infographic below that includes each stage, its goal and smart tactics. Because we like to take care of our <\/em>customers.<\/p>\n It\u2019s one thing to know what to do<\/em>…it\u2019s another to dominate at it. That\u2019s where we come in. Whatever stage you need our help with (or even all four stages), level up your Marketing Funnel with Levo. Contact us.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" In the marketing industry, we love using visuals. One of the most famous and enduring is the Marketing Funnel. The Marketing Funnel charts the prospect\u2019s journey from finding about your product\/service (Awareness) to purchasing it (Make The Sale). We know what you\u2019re thinking: \u201cThat seems awfully simple.\u201d Exactly. That\u2019s the point. Marketing can get pretty …. Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no"},"categories":[2,5],"tags":[],"acf":[],"modified_by":"Anya Sleezer","_links":{"self":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/839"}],"collection":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/comments?post=839"}],"version-history":[{"count":4,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/839\/revisions"}],"predecessor-version":[{"id":1023,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/posts\/839\/revisions\/1023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/media\/840"}],"wp:attachment":[{"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/media?parent=839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/categories?post=839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.golevo.com\/blog\/wp-json\/wp\/v2\/tags?post=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"How](\"https:\/\/www.golevo.com\/blog\/wp-content\/uploads\/images\/how-to-create-a-marketing-funnel-that-nurtures-leads-and-converts-customers1.jpg\" "\\"How")
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