BRANDING

We developed a consistent look and feel to pair seamlessly with Matrix Service Company’s new web design. The angled, layered bars and consistent color palette tie the brand together and make it instantly recognizable in a crowded marketplace.

We infused their new look and feel across multiple touchpoints
to evoke trust, stability, and reliability in the brand.

We also developed an identity for one of their internal programs, Safety Matters. To tie the logo into Matrix Service Company’s existing brand, we turned the angled bars from their company logo into an abstract heart that emphasizes the extreme importance of safety in a hazardous work environment.

BEFORE

AFTER

Digital

We designed a new website for their Applied Technology department, to better reflect their unique business needs and showcase their patented products. As a separate initiative, we also assessed, evaluated, and remediated the subsidiary Matrix NAC’s website to ensure WCAG 2.0 AA compliance.

Then, we improved the user experience, functionality and design elements of an existing interactive map to increase engagement and generate leads online and at tradeshows. Finally, we infused the new brand look and feel into their email marketing.

Website

WEBSITE COMPLIANCE RESULTS

25 PAGES

67 VIOLATIONS

100% COMPLIANCE
AFTER REMEDIATION

USER EXPERIENCE

EMAILS

Collaterals

We infused the new branding into various marketing materials to maintain consistency, elevate the brand, and increase sales.

BROCHURE

FLYER

Advertising

We also infused the new brand look and feel into their ads to maintain a consistent brand presence in the marketplace.

ADS

ENVIRONMENTAL GRAPHICS & INTERIOR DESIGN

After acquiring new subsidiaries, Matrix Service Company wanted to create a consistent, unified, and clear brand culture for all of their 5,000+ employees. To accomplish this, we created scalable environmental graphics and branded interiors that communicated who they are and what they believe. These were installed in over 40 office locations around the globe.

ENVIRONMENTAL GRAPHICS & INTERIOR DESIGN

3 COUNTRIES

USA, Canada, Australia

18 STATES

Oklahoma, California, Washington, Texas, Arizona, Ontario, New Brunswick, Pennsylvania, Illinois, Louisiania, Alberta, North Dakota, Indiana, Connecticut, New Jersey, Michigan and Ohio

75 WALL GRAPHICS

Sizes ranged from 2’ x 4’ up to 10’ x 46’ and included installations of metal and plexi to vinyl.

3 INTERIOR DESIGN ROOMS

Corporate Lunchrooom, Marketing & Reception

SIGNAGE

We also infused the new look and feel into signage and tradeshow banners to maintain a cohesive brand image.

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