When you find and harnesses this power, you attract raving fans
who share your sense of purpose and become your biggest advocates.
Only 11% of people trust advertisers (just ahead of the 10% vote of confidence for Congressmen and car dealers). So who do people trust? People they have a great relationship with. That’s why we help confident CMOs, Marketing Directors and Marketing professionals build relationships. Because, at the heart of every great relationship is a #RallyPoint, a shared belief and reason why it exists. It has the power to unite enemies, destroy boundaries, inspire action, and empower people.
At the heart of every great relationship is a #RallyPoint, a shared reason why.
So, create a #RallyPoint people can believe in because once you get to the heart of things,
people become your most ardent supporters and lifelong customers.
Unfortunately, many things can keep you from finding and sharing your #RallyPoint. If any of these sound familiar, send us an email, give us a call, or click here to find out how we can help.
Once you discover your #RallyPoint, share it with people and turn them into brand advocates. Not with key messages and crafted slogans, but with authentic conversations. Let your #RallyPoint guide your marketing strategies and drive everything you do. Why do Apple products look the way they do? It's because of what they believe in.