Start here. Get clarity in 10 questions.
Take this 2-minute audit to uncover if your brand, messaging, and marketing are working together—or working against you.Get your Purpose-Driven Marketing Health Snapshot and tailored recommendations—free with your email.
Question 1/10
How clearly does your external messaging reflect your organization’s mission?
It’s inconsistent or unclear.
We mention our mission occasionally.
Our mission shows up but isn’t always central.
Our mission is consistently reflected in everything we say and do.
Question 2/10
How well does your core messaging inspire your key audiences?
It’s confusing or generic.
It gets attention but lacks emotional impact.
It resonates with some audiences.
It’s inspiring, clear, and action-driving.
Question 3/10
How consistently does your visual identity reflect your brand values?
It’s outdated or inconsistent.
We have some branded materials, but it varies.
Generally consistent with a few gaps.
Strong, professional visuals across all touchpoints.
Question 4/10
How effectively does your content connect with the right audiences?
We struggle to engage or grow our audience.
We engage some groups, but inconsistently.
We have a decent following, but engagement is mixed.
We connect consistently with key audiences.
Question 5/10
How aligned is your website with your organizational mission?
It feels disconnected or outdated.
Some pages reflect our mission, but it’s not clear throughout.
The messaging is good, but the visuals or design are lacking.
Our website clearly communicates who we are and why we exist.
Question 6/10
How easy is it for supporters to take action through your website or campaigns?
It’s confusing or difficult.
Sometimes, but not reliably.
Mostly clear with a few areas of friction.
Simple, intuitive, and encourages action.
Question 7/10
How often do you measure engagement or campaign success?
Rarely or never.
Occasionally, but not systematically.
We track basic metrics but don’t act on them.
We regularly measure and optimize based on data.
Question 8/10
How well does your organization communicate its impact—not just its services?
We mostly talk about what we do, not our results.
We mention outcomes, but it’s not a focus.
We share impact stories sometimes.
We consistently highlight the results of our work.
Question 9/10
How aligned are your internal teams on your brand messaging?
Everyone does their own thing.
We try, but there are gaps.
Mostly aligned, but it varies by project.
Everyone shares and uses a common message.
Question 10/10
How confident are you in your external partners (designers, writers, agencies) to represent your brand?
Not confident—they often miss the mark.
Sometimes they deliver, sometimes not.
Usually reliable but need direction.
Consistently aligned with our values and goals.
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