HOW RED MAPLE SCALED B2B GROWTH WITH
FULL-FUNNEL SOFTWARE MARKETING.

At a glance

Red Maple Technologies, a Microsoft Dynamics 365 add-on provider, had decades of technical experience and innovative products—but their marketing didn’t show it. Their website was underperforming, their SEO needed serious work, and conversions were flat. They partnered with Levo to transform their digital presence from the ground up. The result? A 394% increase in conversions, improved search rankings, stronger brand consistency, and a high-performing lead generation engine that works.

From first impression to form fill. A walkthrough of the upgraded marketing funnel powered by content, SEO, and UX.

Conversion Growth

394% year-over-year increase
in website conversions

Lead Generation

1,500% increase in qualified
web leads in one year

New User Growth

42% increase in new users
from inbound channels

Organic Traffic

73% lift from organic
SEO improvements

Paid Digital Ad Performance

76% increase in ad conversion
rate with $1.61 CPC

Top Email Campaign

30.73% open rate and
10.94% click-through rate

TOC

The Hidden Cost of Underperforming B2B Marketing
The Challenge
Full-Funnel Approach
What We Did (Tactics by Channel)
Measurable Results
What Marketing Leaders Can Learn
FAQs
You’ve Seen the Results—Now Let’s Create Yours

Goals + Opportunities

Great product, weak presence.

Red Maple Technologies provides Microsoft Dynamics 365 add-ons that help enterprise businesses manage payments, commissions, and compliance. Like many mid-sized B2B software companies, their marketing was lagging behind their product quality. They needed to build a brand that could:

Generate qualified leads
Increase brand awareness
Showcase their product expertise
Scale their efforts across channels

They partnered with Levo for a multi-year engagement grounded in strategic B2B marketing fundamentals that prioritize buyer understanding and brand trust. These included SEO, paid ads, content, UX, email, PR, branding, collaterals, tradeshow marketing, and more.

The challenge

No visibility, no funnel, no follow-through.

Despite strong engineering credentials and decades in business, Red Maple’s web presence and conversion flow didn’t reflect their credibility. Their pain points were common to many software marketers:

Low SEO rankings and limited keyword coverage
Unclear navigation and poor user experience
Disconnected brand visuals across ads, site, and content
Minimal lead capture and underperforming forms
Lack of structured email strategy

They knew they needed a more strategic, unified marketing foundation to compete.

Our approach

A full-funnel game plan.

To solve these problems, Levo built a full-funnel strategy tailored to Red Maple’s buyers:

Top-of-Funnel: SEO, blog content, PR, and tradeshow exposure
Mid-Funnel: Website UX improvements, lead magnet content, strategic landing pages
Bottom-of-Funnel: Email campaigns, retargeting ads, and improved form design

This integrated approach allowed us to scale what worked and continuously improve.

Curious what this
looks like in action?

Explore our work and see how strategy, creativity,
and collaboration come together to drive results.

CHECK OUT OUR WORK

What we did

Unified across screens. Branded digital experiences and sales assets
optimized for mobile, desktop, and trade show use.

Website UX and Navigation.

Refreshed navigation and CTAs
Created product and solution-specific landing pages
Improved performance and mobile responsiveness

Website

A brand transformation in action. The ‘before’ and ‘after’ of Red Maple’s website redesign showcases
a clearer, more modern UX aligned to their Microsoft Dynamics solutions.

A conversion-ready redesign. New UX and page structure simplified navigation, spotlighted key offers,
and improved demo scheduling flow.

Website wins by the numbers. The redesign drove a 93% lift in organic traffic and a 400% increase in conversions.

SEO (Search Engine Optimization).

All the elements featured in our ultimate SEO checklist like:

Keyword mapping and page-level SEO
Schema markup and technical optimization best practices
Content creation to improve rankings and answer buyer questions

SEO in action. Technical SEO and optimized content led to a 43% boost in traffic and nearly 400% increase in conversions year-over-year.

Content Marketing.

Blog content tied to key search terms
Gated tip sheets and explainer content
One-sheets and collateral for sales support

Visual content that educates and converts. Infographics created to explain complex
B2B topics and support lead generation.

Lead-ready content. Tip sheets and downloadables built around timely topics like cybersecurity to nurture leads.

Blogs that perform. Every article included embedded CTAs, SEO structure, and product positioning to drive conversions.

Paid Advertising.

A/B testing across Google and Microsoft Ads
CTR-focused ad copy
Retargeting campaigns
Leveraged future-ready PPC strategies to optimize performance across platforms

Ads that convert. Display creative focused on product clarity and benefit-driven CTAs—
optimized for retargeting and lead gen.

PPC performance optimized. A refreshed ad strategy yielded lower costs
and a 76% improvement in conversion rate.

Email Marketing.

Segmented drip campaigns
Opt-in lead funnels
High-performing campaigns with >30% open rates

Targeted email campaigns. We designed strategic email workflows and downloadable assets
to engage software buyers and capture qualified leads.

PR and Brand Visibility.

3 media placements and national syndication
Tradeshow campaign assets and booth content, collaterals, events and more

On-site brand impact. We created end-to-end trade show campaigns with banners, handouts,
and demo flows designed to capture attention and drive booth traffic.

Event marketing done right. Our multi-touch event campaigns included branded invites, digital guides, table tents, and
confirmation pages to elevate Red Maple’s presence from registration to follow-up.

Additional Tactics.

Brand and visual identity refinement and brand storytelling framework
Sales collateral and product one-sheets

It starts with clarity. We used RallyPoint to uncover Red Maple’s core brand positioning, then visualized it with a scalable design system and style guide.

Sub-branding that aligns. A refreshed visual identity for Clever Division ensured internal products reflected Red Maple’s parent brand values.

Sales collateral that sells. Custom one-sheets broke down complex software features
into digestible visuals and use cases for buyers.

Branded presentations. We developed a modern, modular presentation deck that extended
Red Maple’s brand into internal training and sales efforts.

Strategic takeaways

How to turn marketing into revenue.

This case shows what’s possible when you align brand, content, and performance
across the full funnel.

Consistency matters.

Aligning visual identity across all channels builds trust.

UX is a conversion tool.

Navigation, CTAs, and speed matter more than flashy design.

SEO is not set-it-and-forget-it.

Ongoing optimization drives long-term gains.

Email still works.

Personalized, timely content performs.

FAQs

What clients ask most.

How long does it take to see results like Red Maple?

We saw significant gains in 3–6 months, but long-term growth came from sustained strategy over multiple years.

Does this approach only work for Microsoft Dynamics partners?

No. These principles apply to any B2B software company targeting mid-market or enterprise buyers.

What’s the most important first step?

Usually a deep audit—of your website, SEO, lead flows, and messaging.

Can we start with just one channel?

Yes, though integrated strategies produce the best long-term results.

What kind of content works best for B2B buyers?

Educational, value-driven content like tip sheets, product explainers, and use-case blogs.

You’ve Seen the Results—Now Let’s Create Yours.

If you’re a VP of Marketing or Creative Director at a software company and your brand doesn’t reflect the quality of your work, you’re not alone. Red Maple’s results weren’t a fluke—they were the outcome of consistent strategy, collaboration, and execution.

Let Levo help you build a brand experience that performs.

HOW RED MAPLE SCALED B2B GROWTH WITH FULL-FUNNEL SOFTWARE MARKETING.

HOW RED MAPLE SCALED B2B GROWTH WITH
FULL-FUNNEL SOFTWARE MARKETING.