Five Steps for Creating a Powerful AI-Optimized Website

Posted by Anya Sleezer << back to blog

Last Updated on January 24, 2024

As Artificial Intelligence continues to make search engines smarter, more intuitive, and dare we say more “human”, AI is swiftly transforming the way we interact with our devices. Simultaneously, as the ever-evolving machine learning algorithms are revolutionizing the digital landscape, businesses are expected to offer a personalized, high-quality online experience that resonates with users and delivers excellent performance in search engine rankings.

For business owners and marketers, this new wave in the digital revolution means AI-focused strategies are no longer optional. To stand out in the saturated digital landscape, businesses must implement AI-driven strategies to ensure their brand’s online presence remains not only visible but prominent and relevant.

AI tools such as ChatGPT are increasingly being used to process and analyze online content, which can help your business improve efficiency, make better-informed decisions, and gain a competitive edge. But if optimizing your company’s online presence for the AI-driven search engines sounds complicated, don’t worry. The good news is it is not as difficult as it may seem.

These five steps will help you harness the power of AI to reach your target audiences, enhance the user experience, and deliver valuable content to new and existing customers:

Verify Your NAP Consistency

Let’s start with the basics: your company’s name, address and phone number (also referred to as NAP). While these details may seem small, having correct and consistent NAP information across the Internet will make a positive impact on your local SEO rankings. Make sure to claim your business on all online directories, fill out all empty fields, and verify that your company details are correct and consistent. Be sure to do this on your website and social profiles, as well as across all online directories (such as Google or Bing) and any industry-specific listings. The AI algorithms rely on correct NAP information to validate your business’s legitimacy and location.

Conversely, incorrect, missing, and duplicate (“dupe”) information can negatively impact your local SEO rankings. Missing or conflicting information or multiple listings will give AI search engines mixed signals and the algorithm won’t know which entry to trust and focus on. So be sure to correct any conflicting or missing business information and delete multiple business listings.

Optimize Your Site for Voice Search

Many of us now prefer to talk into our devices to request the information we want and need rather than typing words into a search query. This has led to the rise of popularity of voice-activated virtual assistants for online searches. As the AI tools become more human-centric, they are learning to understand and interpret the way people speak in normal everyday conversations. You can make your site more open to voice searches by making sure it is mobile-optimized and incorporates long-tail keywords (keywords that are more specific and conversational, reflecting how people naturally speak). Then, check to see if the AI tool you are using will analyze the language used in voice searches and optimize your web content for you automatically by implementing the following strategies:

Processing natural language: AI can understand and interpret the way people naturally speak which allows for more accurate targeting of long-tail keywords and phrases that are likely to be used in voice searches.
Optimizing for featured snippets: AI can help identify which pages on a website are most likely to be featured in voice search results.
Identifying voice search trends: AI can analyze data to identify trends in voice search queries and optimize content to target those queries.
Optimizing for local search: AI can identify and optimize keywords and phrases relevant to local search.
Improving page speed: AI can help identify lagging pages and optimize them to improve load speed.
Creating chatbot and voice-assistant skills: AI can assist in creating chatbot and voice-assistant skills that can be used to engage with customers and improve brand visibility on voice-enabled devices.
Optimizing for voice-enabled devices: AI can help identify which devices are most receptive to voice searches
Brand Mentions for SEO Optimization

While talking about ourselves too much may seem garish in a social setting, it’s important for businesses to consistently mention themselves online to make an impression with the AI search engines. “Brand mentions”, as they are called, help AI algorithms recognize your company’s authority and relevance which will improve your online reputation and search rankings.

This means mentioning your brand name regularly (at least once a day) across the web in blog posts, articles, and on various social media platforms. It’s also helpful to get creative and collaborate with existing social media influencers and other partners to increase your brand’s visibility. As mentioned above, when it comes to brand mentions, consistency is key (for example: the recommended amount of posting for social media ranges from daily to three times a week).

Review Management

Customer reviews matter, and more and more users are seeking out the experience of other customers before making buying decisions. According to a recent study by Dimensional Research, positive company reviews played a pivotal role in 90% of the participants’ purchasing choices and negative reviews influenced 86% of their decisions. Positive reviews are also important for AI-driven search engines and will positively impact your local SEO rankings. Encourage your happy customers to share their experience by leaving a positive online review and be sure to respond to any negative reviews personally, professionally, and constructively.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

In any relationship, trust is essential. Websites are no exception. AI algorithms favor trustworthy websites and will rank your content higher when your site is recognized as reliable and secure. Start building trust with AI-driven algorithms by using the following strategies:

Demonstrate your company’s experience and expertise through high-quality, content that is well-researched, informative, and accurate – Search engines tend to favor long-form content for higher rankings. (For example, for blog posts, aim for long-form content that is between 1,000-2,000 words)
Use backlinks from trusted sources in your industry – A backlink (also known as an inbound link or incoming link) is the digital equivalent of a “shout out” and is created when one website links to another website that they trust as an authority on the topic being discussed. The quantity and quality of backlinks helps determine how high it will rank in search engine results pages (SERPs)
Implement SSL certificates for secure website connections – SSL stands for Secure Sockets Layer, which is a digital certificate that authenticates a website’s identity and enables secure, encrypted online transactions that keeps customer information private and secure
Develop transparent privacy and data policies – These policies are clear explanations of what your company does with your user/customer data. This practice helps build trust, avoids confusion, and helps users know what to expect when they interact with your site

You are now well on your way to transforming your company’s existing website into a powerful AI-optimized site! By taking the time and care to implement these five AI-driven strategies, you’ll be able to optimize your company’s online presence and improve your search rankings, while enhancing your brand’s authority, trustworthiness and visibility – all of which are key factors for successful AI optimization.

Need help optimizing your site for AI? At Levo, our team of experts can help! We are a digital marketing agency based in Tulsa, Oklahoma, that stays on top of the constant changes in the digital marketing landscape to help our clients stay ahead of the curve. Our effective SEO, web design, marketing, branding, advertising and digital marketing efforts will help you gain more customers, higher traffic, loyal brand advocates, and increased sales.

Anya Sleezer

Anya Sleezer is the owner of Levo, a full–service marketing agency, focused on helping companies from all industries who are concerned with their marketing results, traffic, branding, advertising, or websites.

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