Discover the 7 Keys To Creating A Great Marketing Campaign.

Posted by Anya Sleezer << back to blog

Last Updated on December 26, 2022

We all have a favorite marketing campaign — whether it’s classics like Nike’s “Just Do It” and Apple’s “Think Different,” or new classics like Progressive’s “Don’t Turn Into Your Parents.”

However, we also have plenty of marketing campaigns we don’t like. We won’t get into those… 🙂

That said, most marketing campaigns aren’t “good” or “bad,” they’re simply “meh.” They fail to make a connection at all, and are just there to give us time for a snack run or bathroom break while watching the big game.

So what makes some marketing campaigns great and others, well, not so much? It’s way more than just “being clever” or “being memorable.”

Get the tips and tools you need need to create a great marketing campaign!

What’s a Marketing Campaign?

First things first: What is a marketing campaign?

Here’s the dictionary definition: Marketing campaigns are coordinated, strategic efforts that promote a specific company goal, product or service, and convince customers to make a purchase.

Okay, so that’s what marketing campaigns are…but what do they do? Easy; help brands raise awareness, connect with customers, and sell “stuff.”

A marketing campaign isn’t just a “good commercial” or a funny Twitter handle. It’s a strategic combination of tactics that work together under a common theme, and can include social media, email, SEO, print advertising, signage, television, radio, billboards, environmental graphics, direct mail and more.

FAQs

What is a marketing campaign?

Marketing campaigns are coordinated, strategic efforts that promote a specific company goal, product or service, and convince customers to make a purchase.

What are the keys to a great marketing campaign?

The success of a marketing campaign depends on many factors, including setting goals and timelines, defining budgets, understanding target audiences, building a marketing plan, creating value-based content, and measuring your ROI.

How do I create a compelling value proposition and messaging for my marketing campaign?

While it sounds complicated, your value proposition is simply telling the world what makes you unique, valuable and relevant. So create messaging that addresses your product or services’ benefits, what makes them unique, and how they meet your target’s needs. Be sure your messaging aligns with your core values, is on brand, and stands out against your competition.

ENTER YOUR EMAIL TO DOWNLOAD OUR FREE GUIDE, THE 7 KEYS TO CREATING A GREAT MARKETING CAMPAIGN.

Anya Sleezer

Anya Sleezer is the owner of Levo, a full–service marketing agency, focused on helping companies from all industries who are concerned with their marketing results, traffic, branding, advertising, or websites.

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