The Ultimate Social Media Strategy Guide for Social Media Managers at Mid-Sized Brands

Posted by Anya Sleezer << back to blog

Last Updated on August 25, 2025

If you’re a social media manager at a mid-sized business, you already know the basics: consistent content, some paid ads, hashtags here and there. But you’re likely facing a deeper challenge: how to turn those efforts into meaningful business results.

This isn’t a beginner’s blog—it’s a strategic toolkit built for professionals like you. This guide will help you avoid them all.

Why We Created This

At Levo, we help social media managers like you align with leadership goals, build better campaigns, and simplify workflows. We believe social should drive results—not just reach.

So, we’ve compiled our top-performing strategies into The Ultimate Social Media Strategy Guide for Social Media Managers at Mid-Sized Brands, complete with a workbook to walk you through each of the 10 steps. Simply enter your information to get our FREE guide and workbook.

Download Now

A Preview of What’s Inside the Full Guide

In the downloadable guide, we break down 10 advanced strategies that will help you fine-tune your social media efforts, connect your work to business goals, and make better use of your content, community, and data.

Here are just a few of the topics you’ll explore in more detail:

Aligning your social strategy with pipeline and revenue goals
Elevating content through purpose-driven planning and brand storytelling
Building smarter paid funnels with real-time performance data
Turning community into a growth engine through UGC and employee advocacy
Common pitfalls and how to avoid them

Bonus: Companion Workbook for Social Media Managers

To help you put this guide into action, we’ve created a companion workbook designed for busy social media teams. It walks you step-by-step through all 10 strategies in this guide—with guided questions, planning forms, and space to document your campaigns, KPIs, creative ideas, and content pillars. The workbook also includes an interactive or printable content plan template to help you visualize how your social media efforts align with broader business goals. Whether you fill it out digitally or use it to guide your favorite tools like Airtable or Notion, it’s built to simplify planning and help you execute with clarity.

Simply enter your information to get our FREE guide and workbook download, into The Ultimate Social Media Strategy Guide for Social Media Managers at Mid-Sized Brands Download the complete guide to get in-depth strategies, templates, and examples that will transform how your team approaches social media.

Need help tailoring this for your brand? Let’s talk.

Want hands-on help? Book a free 30-minute consult and let’s discuss how to scale your strategy without adding more to your plate.

You’re not starting from scratch. You’re ready to refine.

Anya Sleezer

Anya Sleezer is the owner of Levo, a full–service marketing agency, focused on helping companies from all industries who are concerned with their marketing results, traffic, branding, advertising, or websites.

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