The Website Planning Guide for Midsized Companies

Posted by Anya Sleezer << back to blog

Last Updated on October 14, 2025

How to Plan Your New (or Redesigned) Website Without the Headaches

At Levo, we help marketing teams like yours launch websites that don’t just look great—they deliver measurable business results.

But here’s the truth: planning a website at a midsized company isn’t easy. You’ve got competing stakeholder opinions, limited resources, and the pressure to get it right the first time. One wrong turn—skipping SEO prep, delaying content, blowing past budget—and the whole project stalls.

That’s why we created this Website Planning Guide: a practical, step-by-step workbook built to simplify the process, keep everyone aligned, and give you a blueprint for success.

Why We Created This

A website redesign is one of the biggest marketing projects a midsized company takes on. Yet too often:

Leadership wants more leads.
Sales wants better content.
Marketing wants a stronger brand presence.
IT wants security and speed.

And you’re left trying to balance it all—while hitting deadlines and staying on budget.

This guide is designed to make your life easier. We’ve distilled the proven planning process we use with our clients at Levo into one workbook you can use with your team—or hand directly to a design partner to accelerate execution.

What’s Inside the Guide

When you download the Website Planning Workbook, you’ll get:

A 10-step planning framework designed for midsized companies
Fillable worksheets to capture goals, stakeholders, and requirements
A page-by-page content and functionality template
An SEO and launch checklist to protect your rankings
A bonus post-launch optimization section with a KPI tracker

Whether you’re refreshing your current site or building a new one, the workbook gives you the structure to run the project smoothly from start to finish.

Download the Website Planning Workbook and start your next website project with clarity and confidence.

FAQs

1. Do I need an agency if I use this guide?
Not at all. Many teams use it internally. But if you want expert facilitation, Levo can take the lead and execute alongside you.

2. How long does the planning process take?
On average, 4–6 weeks—depending on your content readiness and number of stakeholders.

3. What if our stakeholders can’t agree on website priorities?
That’s exactly what the alignment worksheets are for—helping you capture input and prioritize as a group.

4. Will this help us avoid SEO issues during a redesign?
Yes. The guide includes a redirect mapping template and SEO checklist so your traffic and rankings are protected.

5. Can this framework be reused?
Absolutely. Once you have the workbook, you can use it for future redesigns or refreshes—saving time and budget.

Ready to Make Website Planning Easier?

Your website is one of the biggest investments your company makes in marketing. Don’t leave it to chance. With the right planning, you can align your team, avoid costly missteps, and launch a site that truly supports your business goals.

Download the Website Planning Workbook now—or let’s talk about how Levo can bring your new site to life. Book a Free 30-Minute Consult with our website experts.

Anya Sleezer

Anya Sleezer is the owner of Levo, a full–service marketing agency, focused on helping companies from all industries who are concerned with their marketing results, traffic, branding, advertising, or websites.

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