Fabricut needed a compelling brand for its new George Washington’s Mount Vernon collection. We created a new identity that honored the Washington legacy and gave the line historical resonance. Drawing from estate archives, we designed a rich visual language that translated across colorway books, trim books, brochures, tags, and more—including a custom look for JCPenney’s exclusive launch. This cohesive brand presence helped Fabricut deliver a brand story as timeless as the collection itself.
Services:
- Campaign Branding + Identity Development
- Product Packaging Design
- Adapted Retail Brand Design For JCPenney
- Collateral + Brochure Design For Launch
- Visual Storytelling System With Historical Integration
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