Harness the Future: How to Supercharge Your Marketing Campaigns with AI, ER, CRM and More

Posted by Anya Sleezer << back to blog

Last Updated on May 23, 2024

Did you know that 80% of top marketing agencies in the USA are already using technologies like AI, VR, and CRM to enhance their campaigns? As marketing executives and CEOs, we know you understand the importance of staying ahead of the game in the ever-evolving world of marketing. With marketing teams feeling overwhelmed, higher demands for more personalized experiences, mountains of data, increasing content needs, and shrinking budgets, it’s time to harness the potential of these cutting-edge technologies to supercharge your marketing efforts. In this blog post, we’ll discuss the latest and most impactful technologies used by Levo, a marketing and advertising agency in Tulsa, to help you achieve better ROI, attract more customers, and drive sales. Let’s dive in.

Most Popular Technologies in Marketing and Their Impact

Marketing professionals today are turning to top technologies to help streamline their efforts, provide deeper insights, and ultimately enhance the impact of their campaigns. Artificial Intelligence (AI) is at the forefront, driving better customer personalization and campaign efficiency. It’s becoming a game-changer, offering smart automation and predictive analytics for a more focused approach to marketing. Virtual Reality (VR) is another transformative tool, creating immersive experiences that help brands connect with customers on a more engaging and meaningful level. Alongside VR, Customer Relationship Management (CRM) tools are helping businesses better manage customer interactions, improving customer service, and increasing customer retention rates. Data Analysis Tools are giving marketers a deeper understanding of their campaign performance and customer behavior, providing actionable insights for data-driven decision-making. On the other hand, Machine Learning, a subset of AI, is helping marketers predict customer behavior, preferences, and trends, driving better marketing outcomes.

These technologies are offering relief to overtaxed marketing and sales departments, increasing productivity, and ultimately driving growth. The incorporation of these technologies is more than just a trend; it’s a marketing evolution, reshaping the way we approach and understand marketing.

Challenges and Limitations of Technology in Marketing

While the integration of technology in marketing offers numerous advantages, some challenges need to be considered. One of the main hurdles is the steep learning curve. Mastering AI, VR, and other advanced tools requires time and expertise, which may strain already overwhelmed marketing teams. Data security is another issue. As these technologies involve collecting and analyzing vast amounts of customer data, ensuring robust security measures are in place to protect this data is crucial. Furthermore, technology-driven marketing can be costly, especially for smaller businesses. High costs can be associated with procuring the necessary hardware, software, and skilled personnel to operate these tools. Lastly, there’s the risk of over-reliance on technology and losing the human touch in marketing. Personal connections and human creativity are still critical elements in marketing that technology can’t replace. Therefore, while technology offers significant potential to supercharge marketing campaigns, a balanced approach is necessary to leverage its benefits effectively.

Best Practices

When integrating technology into your marketing strategies, it’s critical to follow a few best practices. Start by clearly identifying your objectives and understanding how each technology can help meet these goals. Prioritize user experience when leveraging VR or AR, ensuring the content is accessible, engaging, and truly immersive. In the case of AI and machine learning, be transparent with your customers about how their data is being used. This not only boosts trust but also complies with data protection regulations. Regularly update your knowledge and skills to stay abreast of the latest advancements and techniques. Understand the importance of human touch, ensuring that technology complements rather than replaces personal connections. Finally, develop robust policies around data privacy and security. This includes secure storage and handling of customer data, as well as a contingency plan in case of a data breach. By adhering to these practices, you can harness the potential of technology, while minimizing its challenges, and supercharge your marketing campaigns.

Top 4 Must-Have Marketing Technologies

Having discussed the benefits, challenges, and best practices, it’s time to delve into the specifics. Here at Levo, recognized as one of the best marketing agencies in the U.S., we craft a curated list for our clients with technologies that have the potential to supercharge your marketing efforts. For smart automation and predictive analytics, we suggest the utilization of Artificial Intelligence (AI). For engaging and immersive customer experiences, Virtual, Expanded, and Augmented Realities (VR, ER, and AR respectively). To better manage customer relationships and interactions, the implementation of Customer Relationship Management (CRM) tools. To dive deeper into campaign performance and customer behavior, effective Data Analysis tools. Lastly, for insightful predictions about customer behavior, trends, and preferences, Machine Learning is a must-have. In subsequent sections, we will dive deeper into each of these, their pros and cons, list some specific tools and include some illustrative examples.

1. Artificial Intelligence (AI)

The world is mesmerized by Artificial Intelligence (AI). It’s a powerful tool that can be utilized in various ways, like using machine learning to write relevant articles, analyze complex data, optimize websites, personalize messaging, and improve conversion rates. AI models such as Chatbots are perfect for businesses needing to answer customer queries, make product recommendations, or schedule appointments. On the other hand, if your sales team is overwhelmed with leads, a proactive AI lead-scoring system can help prioritize those with higher conversion potential or higher CLV (customer life-time value—the total revenue a customer will generate over their lifetime).

But as with any tool, there are pros and cons. AI offers benefits such as increased efficiency, personalized customer experiences, and the ability to process large amounts of data. However, the downside includes high initial set-up costs, the need for technical expertise, transparency, bias and potential privacy concerns.

At Levo, we’ve utilized AI tools like Bard, ChatGPT and Anyword to generate blog topics and blogs for clients like Assured Home Inspectors, and research keywords for SEO clients like Red Maple. These tools helped us achieve significant SEO results and generate unique and relevant blog topics. AI, when leveraged strategically, can provide invaluable insights and streamline your marketing efforts.

SEO Results

43% Increase
in Website Traffic

42% Increase
In New Users

39% Increase
In conversions Yoy

One of the newest trends in using AI in digital advertising are Hyper-realistic CGI Ads or The Faux Out-of-Home (OOH) Advertising, displaying giant products out of context. These have been all the rage and are taking over cities and monuments. Beauty powerhouse, Maybelline’s ad shows a train with an eye-lash on London’s Tube or metro station that’s brushed with mascara as it passes. Isabel Marant’s OOH activation, dubbed “the attack of the giant toothpaste,” showed a giant toothpaste tube squeezing on the street to promote their limited item gift, and Zara dropped the Barbie collection on a busy street with the realistic effects of CGI.

2. Expanded Realities (ER): from Virtual and Augmented

Virtual and Augmented Realities (VR, and AR respectively) are rapidly gaining traction in the marketing world. These immersive technologies allow marketers to create engaging, interactive experiences that bridge the gap between the digital and physical worlds. The difference is that Augmented Reality overlays digital elements onto the physical world, while Virtual reality creates a completely synthetic environment.

Popular tools in this space include Facebook’s Spark AR, Google’s ARCore for AR, and Oculus Rift or HTC Vive for VR. Incorporating these realities into your marketing offers many benefits. They can help your customers visualize your products in their own environment before buying, thus boosting confidence and engagement. Brands like IKEA and Sephora have successfully used AR to allow customers to ‘try before they buy’. However, creating these experiences can be complex, require specialized skills, and can also be cost-prohibitive for some businesses.

Check out some of the best examples of ER marketing campaigns in the video below. It’s truly fascinating to see how these technologies are reshaping the customer experience and creating new possibilities in marketing.

3. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) tools have become an integral part of marketing strategies, They provide an organized system to manage contacts, track leads, and streamline sales processes, making them indispensable for marketers and sales teams.

Some of the popular CRM tools in the market include HubSpot, Salesforce, and Zoho. These platforms offer features like contact management, lead tracking, and sales pipeline visualization, providing valuable insights to optimize customer engagement and improve sales performance. When utilized correctly, CRM tools offer several advantages. They can improve customer retention, increase sales, enhance customer service, and provide valuable insights into customer behavior. However, they do come with challenges. Implementing a CRM system can be time-consuming and requires training. Also, integration with existing systems might be complex, and there’s the issue of data privacy to consider.

Brands like Trello and Slack have successfully integrated CRM tools into their marketing strategies. Trello uses Salesforce to keep track of leads and customer interactions, while Slack utilizes HubSpot to manage its customer relationships and increase sales. Through these CRM systems, these brands have been able to maintain a well-organized customer database, streamline their sales processes, and ultimately boost their marketing performance.

4. Data Analysis Tools

The impact of Data Analysis Tools in a marketer’s arsenal is transformative. While these tools were valuable 10 years ago, today, they’ve become indispensable for marketers seeking valuable customer insights. There are many types of data analysis tools available, depending on your company’s needs, including Descriptive, Diagnostic, Predictive, and Prescriptive analytics. Predictive analytics, one of our favorites for instance, utilizes statistical models and forecasting techniques to understand future outcomes, a key aspect of strategizing marketing efforts.

On the plus side, these tools provide invaluable insights, help target the right audiences, and allow marketers to monitor the performance of their campaigns. However, challenges include dealing with the vast amount of data, the need for skilled data scientists (these two are where AI can come in handy), and potential privacy concerns.

Among the best in the market are Google Analytics, Tableau, and Adobe Analytics. Google Analytics, for instance, helps businesses track website traffic and user behavior while Tableau offers a more advanced analysis, providing an interactive visual representation of data. Amazon, for instance, uses Tableau to visualize customer behavior and preferences, leading to more targeted marketing efforts. On the other hand, McDonald’s employs Adobe Analytics to capture real-time customer data across multiple channels, optimizing their marketing strategies. Adopting these tools can pave the way for a more data-driven, personalized approach to marketing.

The Role of Specialized Marketing Experts and Conclusion

As we’ve explored, emerging technologies such as AI, ER, CRM, and data analysis tools can revolutionize your marketing strategies. Yet, their successful integration requires a clear understanding and specialized expertise. This is where the role of seasoned marketing experts like those at Levo comes into play. As a top marketing agency in Oklahoma, we can guide you in harnessing these technologies effectively. We ensure they seamlessly blend with your existing strategies while minimizing potential challenges. Our team provides the skill set, knowledge, and experience to help you navigate the complexities of these tools, offering bespoke solutions tailored to your unique marketing needs. If you’re ready to level-up your marketing, let’s talk. Visit us at Levo to schedule your initial consultation.

In conclusion, while the future of marketing may seem daunting, with the right experts on your side, you can ride the wave of technological innovation to unprecedented marketing success. Harness the future, today.

FAQs

How do chatbots contribute to content marketing in 2024?
Chatbots assist by automating marketing tasks, simplifying data collection, creating engaging content, improving user experience, building connections with customers, offering real-time help, and personalizing experiences.

How can AR enhance marketing strategies?
AR can enhance marketing strategies by enabling interactive product visualizations, offering virtual try-on experiences for clothing or cosmetics, providing location-based AR experiences for retail or events, and enhancing print or outdoor advertising with digital content.

What are some examples of AR marketing campaigns?
Examples include AR filters on social media platforms (e.g., Snapchat or Instagram filters for brand promotion), AR-powered product catalogs, interactive packaging with AR content, and location-based AR games or promotions.

How do marketers use VR in campaigns?
Marketers use VR to showcase products or services in realistic virtual environments, provide virtual tours, offer interactive demonstrations, and engage customers in memorable brand experiences.

What are some examples of VR marketing campaigns?
Examples include virtual product demos (e.g., automotive companies offering virtual test drives), virtual tours of properties (for real estate or travel agencies), branded VR games or experiences, and immersive storytelling campaigns.

How can businesses measure the effectiveness of their marketing technologies?
Businesses can measure effectiveness through key performance indicators (KPIs) such as return on investment (ROI), customer acquisition cost (CAC), customer lifetime value (CLV), conversion rates, engagement metrics (e.g., click-through rates, time on site), and attribution models that track the contribution of each marketing touchpoint to conversions.

How can marketing technologies improve customer experiences?
Marketing technologies can improve customer experiences by delivering personalized and relevant content, providing seamless multi-channel experiences, enabling faster response times to inquiries or feedback, and anticipating customer needs through data-driven insights and predictive analytics.

Anya Sleezer

Anya Sleezer is the owner of Levo, a full–service marketing agency, focused on helping companies from all industries who are concerned with their marketing results, traffic, branding, advertising, or websites.

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