How Morselife Built An Employer Brand To Win The War For Senior-Care Talent.

MorseLife, an award-winning nonprofit senior care provider, has a five-star reputation. But in senior care, the hardest competition isn’t for residents, it’s for the people who provide the care. While their corporate brand was strong, their employer brand was nearly invisible. Partnering with Brandemix, Levo built a complete employer brand anchored by a #RallyPoint, “Express Your Inner Greatness,” and carried it across the career site, recruitment, internal comms, and signage. An employer identity as strong as the care.

READ ARTICLE