We developed a new logo and look and feel to communicate BEX Accounting’s mission be a trusted business advisor for individuals and small businesses by providing them with a host of services and at an affordable price. Since one of their largest services is taxes, and letters and length of their brand name reminds viewers of the word "tax," we highlighted the “X” with a different color and extended it to make it more pronounced. The thicker bold letters and blue and grey color palette evoke feelings of stability, strength, reliability and trust.
The use of images showing a wide variety of happy, small business owners and individuals is a key part of communicating the breadth of services BEX offers and evokes feelings of trust in the brand.
We infused their new logo and look into all of their marketing materials
to increase brand awareness and attract new customers.
Updating their identity system, trifold, handout, direct mail and other marketing collaterals further cemented the new brand and attracted more customers.
We created an ad that would appeal to multiple target audiences and communicate BEX’s services. The clean, simple layout, friendly image and benefit-driven headline attracted viewers and increased customers.
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