Five ways to create a thriving vegan business [Guide]!

Posted by Anya Sleezer << back to blog

Last Updated on January 30, 2023

According to Allied Research, the vegan food market is expected to reach $31.4 billion by 2026, growing 10.5% from 2019 to 2026. However, veganism goes far beyond just the food industry, and includes industries like fashion, cosmetics, and more.

Consumers are taking notice. According to a 2019 study by ipsos, nearly ten million people (or about 3% of the population) has adoped a plant-based lifestyle, a massive increase from 290,000 just fifteen years earlier. More recent, post-pandemic stats paint an even rosier picture for plant-based lifestyles. According to PlantProteins.co, up to 6% of U.S. consumers now identify as vegan, a 500% increase from 2014.

Yeah, it’s a lot.

Veganism is not a trend or fad you should “probably” pay attention to. It’s a paradigm shift you can’t afford to ignore.

As a digital and marketing agency specializing in serving mid- and large-sized vegan brands, we’re here to help you increase sales, create engagement and spread brand awareness for your vegan products or services.

Before we get started, it’s important to understand how marketing to vegans is the same as targeting other audiences and how it’s different.

Like with all marketing, you must take vegan prospects along the customer journey and marketing funnel, so they go from discovery to customers to brand advocates.

However, it’s also important to rememeber that vegans aren’t just basing their buying decisions on cost or convenience. Whether it’s for health, animal advocacy, or environmentalism, vegans are passionate about their lifestyle. So if you’re going to market to vegans, it’s imperative to have a vegan perspective.

Ready to get started?

Here are five ways to create a thriving vegan business!

SEO – Search engine optimization helps your company’s website appear at the top of search engines like Google, Yahoo, and Bing. Be wary of companies offering rank guarantees and fast resutls. Good, credible SEO takes time, but the results are worth it. SEO also isn’t an one-and-done execution. It requires ongoing marketing to keep getting traffic to your website and prospects into your stores — and turning customers into advocates.
Content Marketing – Quality content that is relevant and engaging to your target audience boosts the odds that customers will share your content and buy your products. Content ideas include blog posts, infographics, images, podcasts, webcasts, slide shares, and videos, among others.
Paid Search Ads – Search engine marketing is a great way to reach people who are already actively searching for your product or service. To create a successful SEM campaign, we recommend you target the right audience, research the correct keywords, create compelling copy, and regularly split test your ads.
Social Media – Social is essential since that’s where people spend the majority of their free time online. However, you have to think beyond the boring Facebook page you’ve ignored since 2017. If you’re not actively marketing on social, you’re missing out on opportunities for brand awareness, audience growth, lead generation, and sales. A good rule-of-thumb? Build relationships, not databases.
We recommend advertsing on the social media platforms that make the most sense for your brand. Many of the established platforms have robust ad options, features and tracking to help you make the best decisions based on who you’re trying to engage. Don’t just get on a platform because it’s popular. Choose the platform where your customers are.
Influencer Marketing – Influencer marketing is all the rage for a reason; it’s highly effective. However, not all influencers have the same influence. When selecting an influencer, focus on quality, not quantity. An influencer with five million followers who charges you an arm and leg for one half-hearted post isn’t going to be nearly as effective as an influencer with far less followers, but who charges you far less for thoughtful, engaging and compelling promotions.

You’ve planted the roots, now let us help grow your plant-based business.

We are a branding and marketing agency in Tulsa, specializing in serving mid- to large-sized vegan businesses. We believe authentic branding and marketing generates better results, and know how to “walk the walk and talk the talk” because our Principal/CIO is a vegan.

Take your vegan business to the next level this year — and every year. Level up your vegan brand with Levo!

Be conscious about vegan conscientious consumers

Now more than ever, customers care less about your brand value — and more about your brand’s values. We call these people conscientious consumers, and engaging them isn’t easy or intuitive. Let Levo show you how! Visit our page: An Introduction To Vegan Conscientious Consumerism and download our free guide.

Anya Sleezer

Anya Sleezer is the owner of Levo, a full–service marketing agency, focused on helping companies from all industries who are concerned with their marketing results, traffic, branding, advertising, or websites.

<< back to blog

Services

TAKE US FOR A TEST DRIVE.

We understand that representing your ideas, your solutions and your brand is a big responsibility. Try our 30-min, complimentary phone consultation, where you'll discover if we're a good fit for your needs, gain project clarity quickly and easily, and save valuable time

Book Free Consult