We created a look and feel that pairs seamlessly with GoodEggs’ corporate brand and celebrates the company’s most valuable resource, its people. To begin, we worked with Brandemix to finalize an employer #RallyPoint that communicates the grocery service’s internal culture, career opportunities, and compelling mission to change the world through food.
At the heart of GoodEgg is good people, good food, and good work. The use of warm, down-to-earth imagery of its people, its food, and its cause is essential to communicate the company’s new employer #RallyPoint. Inspired by their customer-facing site, we expanded their color palette and tied it in seamlessly with the corporate brand. Hand-drawn icons give the site an authentic, homegrown feel and the egg shape from the logo as a graphic element visually reinforces the company’s brand and its commitment to good food.
We infused their new #RallyPoint into their new career website. This strengthened their internal culture as well as attracted top-notch candidates who share their vision that good food is the most powerful force for change.
We designed a new career website, using the new look and feel, to better reflect their internal culture and attract top, like-minded candidates.
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