Eclipse Healthcare Website & Digital Marketing Project Insights

SCOPE

BRANDING, STRATEGY, WEBSITE, DIGITAL MARKETING, SOCIAL MEDIA

BRANDING

We created a new look and feel to match Eclipse Healthcare’s brand and values. This included a limited color palette of blues and greys, inspired by their existing logo.The shades of grey communicate dependability, honesty, and trust while the brighter shades of blue communicate vibrance, activity and energy

The use of warm-toned images of patients and practitioners were essential to the look and feel. The warmth of the images with the cooler hues of the grey and blue add jolt of energy and vitality. The subjects in the images also look directly at the viewer in order to create feelings of connection, trust and warmth.

We infused the new look and feel into their new website to attract more
visitors, increase clients and attract top talent.

DIGITAL

We designed a new website to better reflect their growing business needs and to attract top talent. Then, we conducted a social media audit, put together a comprehensive social strategy and a content calendar, as well as paid advertising recommendations. Finally, we optimized their social media platforms to increase followers, engagement and candidates.

WEBSITE

SOCIAL MEDIA

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